Thereu2019s no place that captures the magic of the holidays quite like Bronneru2019s Christmas Wonderland in Frankenmuth, Michigan. Known as the worldu2019s largest Christmas store, this beloved attraction spans 27 acres and surrounds visitors with the sights, sounds, and spirit of Christmas all year long. Inside the alpine-style building, about the size of five and a half football fields, youu2019ll find more than 50,000 gifts, trims, and decorations to explore. From personalized ornaments to festive displays, Bronner’s is one of the best things to do in Frankenmuth; it brings out the holiday spirit in everyone.
Frankenmuth, often called u201cMichiganu2019s Little Bavaria,u201d is a perfect getaway for couples and friends during the holiday season. The townu2019s German heritage shines through its charming streets, where the Frankenmuth Christkindlmarkt, ice skating at Zehnder Park, and horse-drawn carriage rides set a joyful tone. Take time to explore the Merry & Bright Heritage Vintage Market, or enjoy the dazzling drive-through light show that makes this small town sparkle like Christmas morning.
After soaking up the holiday cheer, retreat to The Historic Webster House in Bay City, less than a 30-minute drive from the bustle of Frankenmuth. Our award-winning Bed and Breakfast in Michigan offers a luxurious and peaceful escape where you can relax in style. Our beautifully restored 1886 mansion features elegant rooms, a spa, and inviting common areas; perfect for unwinding after a festive day. Book your stay today!
Discover the Story and Magic of Bronneru2019s Christmas Wonderland
Stepping inside Bronneru2019s Christmas Wonderland feels like entering a storybook world of twinkling lights and joyful melodies. Founded in 1945 by Wally Bronner, this family-owned business has grown from a small sign-painting hobby into one of Michiganu2019s most visited attractions, welcoming more than two million guests each year. Wallyu2019s deep faith and passion for Christmas began as a child singing u201cSilent Nightu201d at St. Lorenz Church, an experience that inspired him to later build an authentic replica of the Stille Nacht Kapelle chapel from Oberndorf, Austria, right on the storeu2019s grounds. The chapel, softly illuminated each night, serves as a quiet place for reflection amid the bustle of holiday shopping.
Inside the main building, visitors are met with a dazzling display of more than 350 fully decorated trees and themed exhibits celebrating every style of Christmas imaginable: from traditional nativity scenes to playful pop-culture favorites. Bronner’s Christmas Wonderland has over 550 nativity sets, 150 styles of nutcrackers, and an entire section devoted to personalized ornaments. There are over 600,000 customized each year. One 25-year employee personalized over half a million ornaments during her career! Half of Bronneru2019s glass ornaments are exclusive designs, and two-thirds of all items are priced under $20, making it easy to find special keepsakes for everyone on your list.u00a0
The magic continues outdoors along Christmas Lane, illuminated nightly with over 100,000 lights that shimmer across Bronner’s Christmas Wonderland. Visitors can stop by the Seasonu2019s Eatings Cafu00e9 for a sugar cookie, browse the gift shop, or simply stroll through the glowing displays that stretch for blocks. At peak season, nearly 700 staff members keep Bronneru2019s running, and as many as 50,000 visitors arrive over Thanksgiving weekend alone. With its joyful music, warm hospitality, and remarkable attention to detail, Bronneru2019s embodies the true spirit of the holidays and stands as one of the top ten man-made attractions in Michigan.
To help plan your next visit, here are a few highlights to experience at Bronneru2019s Christmas Wonderland:
- Mail a Letter to Santa! Drop off your Christmas wishes at the in-store mailbox.
- Find the Hidden Ornament. On each decorated tree, a nativity ornament is waiting to be discovered.
- Visit the Silent Night Chapel for meditation and reflection.
- Enjoy Christmas Lane. Walk or drive through over 100,000 glowing lights that shine from dusk until midnight each evening.
- Take a Photo with Santa. The 17-foot outdoor Santa statue and in-store photo ops make great keepsakes.
A Holiday Getaway at our Bed and Breakfast in Michigan
After a festive day surrounded by glittering trees and cheerful music, return to The Historic Webster House in Bay City to unwind. Our stunning Bed and Breakfast in Michigan is the perfect complement to your holiday adventure; luxurious yet cozy, and rich with historic charm. Set within a beautifully restored 1886 mansion, our Inn offers spa amenities like a dry sauna, steam room, and private massage area, ensuring guests can truly relax after a day of shopping and sightseeing. Snuggle by the fire, sip hot cocoa, and let the peaceful atmosphere remind you why holiday getaways should feel this special.
Whether youu2019re planning a romantic weekend or a friendsu2019 holiday shopping trip to Bronner’s Christmas Wonderland, our Bed and Breakfast in Michigan has a welcoming ambiance and attention to detail that make it an ideal retreat. Each morning, youu2019ll wake to a freshly prepared gourmet breakfast before heading out to explore Bay Cityu2019s antique shops or returning to Frankenmuth for more Christmas fun.
When your day is done, your warm and welcoming room at our Bed and Breakfast in Michigan, complete with plush robes, whirlpool tubs, and cozy fireplaces. Less than a half-hour drive from Frankenmuth, our elegant Bed and Breakfast in Michigan provides the perfect balance between the festive bustle of Christmas Town, USA, and the peaceful comfort of a luxury getaway. Reserve your room now!